It cannot be denied that
one of the biggest contributing factors to India’s all-round development is
the education system in India. Because of
the high demand in quality and improved standards in education, the educational
sector in India will continue to be a top priority for investors, as schools
in India come under the Non-Profit Organizations.
Things
you need to consider before starting a school
One
can go about two directions for starting a private school in India, i.e.
starting a private school independently or taking up a school franchise of an
already popular educational brand. It can be a primary school, a high or senior
secondary school or even a coaching institute.
For
instance, if you want to start an independent school, you will have to go
through the whole ordeal of affiliating your school with the right educational
board, obtaining rights and grants from land authorities and setting up your
school’s structure of fees, syllabus, hiring of faculty and staff, and most
importantly it will require a good deal of time investment.
Let’s look at the things you have to keep in mind before starting a new school—
Registration
and Certification
Before
taking the first step towards starting a new independent school, you need to
set up the school society or trust. Then you will have to follow the rules and
regulations for obtaining the NOC (No Objection Certificate).
Market
Survey
The next step would be to conduct a market survey as this
is the most ideal way to find out how feasible it is to start a school in a
specific city or state. It is also important to know the need of the
people for a school in that area and the board of education people want to put
their children etc.
Infrastructure
Every school board has its own set of conditions on various
aspects of land, building, layout, facilities and staff. Choosing
the ideal location for your school would help you to beat high competitions
from other schools. Areas with lesser competition will be favourable for a new
school to choose and to earn a good return on investment.
Marketing
The most necessary step is the marketing and promotion of
your school. Marketing is important for any business, especially for start-ups,
and your new school will have similar requirement. You need to advertise and
market your school name to get known and heard among your potential clientele.
Here comes your option of buying into a school franchise, which is an already
popular brand in the educational sector which will not require much marketing.
School
Franchise vs. Independent School
Starting a school in India isn’t an easy task. To get
through the initial registration process of your school, you will need to set
up a society or trust as the primary step. School Franchises ease up this process, as in India there are many popular schools
which are ready and in a lookout to lend their name as a brand to your school.
For the success of your new school, you need to properly
plan your business strategy, paying special attention to the category of
students your school will deal with and the type of school etc. and acquire
registration accordingly. Taking up a franchise of an already popular
school reduces all this effort, as the Business plan for your school will be a
tested, fully-functional plan that has proven itself for the success of the
parent school. Under the tag of the renowned brand name that comes with a
school franchise, the registration and certification will come attached when
you will buy into the franchise.
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