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The Complete Beginners Guide To Tote Bags

You know how popular tote bags are because you’ve seen how often they’re carried around. It’s their simplicity, style and wonderful, versatile functionality that makes them so popular, and why you have decided to adopt them as part of the service you provide your customers or as another marketing channel to boost brand visibility.

Whatever your strategy for printed tote bags, it’s important that you understand them in and out before you start the manufacturing process. Nailing your printed bag strategy can boost your revenue and certainly offer an incredible ROI, this is your need to know guide.

What Are Tote Bags Made From?

Tote is not a material; it is actually a style of bag. This means the material of your tote bags can vary; however, they are typically made of cotton. Canvas is a type of cotton and is a favourite material for bags because it is good value for money and is a high quality base for printing. Sometimes they can be made from linen and hemp, too.

Both cotton and canvas are light weight and can be folded down into small bundles, perfect for customers to stow in their bags and use as an eco-friendly alternative to plastic bags when they shop.

Are They Durable?

Tote bags are extremely durable, which is one of the reasons they are so popular. They are able to support heavier goods, particularly when compared to cheap, thin plastic and paper alternatives. Canvas tote bags tend to be more durable than pure cotton, able to support more weight and a little more wear and tears. Cotton can be more affected by things like water, whereas canvas is a little more resistant, which might make them a better alternative for those who live in colder or wetter regions to ensure you are maximising your marketing potential with a bag that has a long-life, promoting a positive, premium image for your brand.

What Are The Standard Sizes?

As with all bags and packaging options you can supply to customers, tote bags vary in sizes. A standard tote bag is typically about 16”W, 15-20”H, 5”D. This is enough room to ensure the bag is versatile and useful to a customer.

You can choose the option that is best for the goods you provide. It might also be beneficial to consider where else a customer might use a tote bag, the supermarket for example, and ensure they are suitable for carrying other goods – whilst promoting your brand.

Are They Customisable?

Yes. As we already mentioned, canvas is prime for customisation. In fact, this kind of fabric bag is one of the most customisable materials, because unlike plastics and other alternatives, it can withstand much higher heats. Businesses can benefit from premium customisation options such as hot foil printing, UV spot printing as well as full colour designs. This means that your tote bag can fit in – or carve out – an effective marketing strategy. You can make them as basic or as standout as possible.

Are Tote Bags Eco Friendly?

Tote bags promote an eco-friendly image for businesses. When it comes to the energy required to manufacture each bag, it will depend on where the material is sourced from. When the raw goods come from sustainable farming, they are conscious, eco-friendly bags, but their longevity and durability mean that the potential re-use offsets the energy required to make the bags. In contrast, plastic bags can take hundred or thousands of years to naturally decompose. With tote bags, this time is dramatically reduced, too!

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