You know how popular tote bags are because you’ve seen how
often they’re carried around. It’s their simplicity, style and wonderful,
versatile functionality that makes them so popular, and why you have decided to
adopt them as part of the service you provide your customers or as another
marketing channel to boost brand visibility.
Whatever your strategy for printed tote bags, it’s important that you understand them in and out before you start
the manufacturing process. Nailing your printed bag strategy can boost your
revenue and certainly offer an incredible ROI, this is your need to know guide.
What Are Tote Bags Made From?
Tote is not a material; it is actually a style of bag. This
means the material of your tote bags can vary; however, they are typically made
of cotton. Canvas is a type of cotton and is a favourite material for bags
because it is good value for money and is a high quality base for printing.
Sometimes they can be made from linen and hemp, too.
Both cotton and canvas are light weight and can be folded
down into small bundles, perfect for customers to stow in their bags and use as
an eco-friendly alternative to plastic bags when they shop.
Are
They Durable?
Tote
bags are extremely durable, which is one of the reasons they are so popular.
They are able to support heavier goods, particularly when compared to cheap,
thin plastic and paper alternatives. Canvas tote bags tend to be more durable
than pure cotton, able to support more weight and a little more wear and tears.
Cotton can be more affected by things like water, whereas canvas is a little
more resistant, which might make them a better alternative for those who live
in colder or wetter regions to ensure you are maximising your marketing
potential with a bag that has a long-life, promoting a positive, premium image
for your brand.
What
Are The Standard Sizes?
As
with all bags and packaging options you can supply to customers, tote bags vary
in sizes. A standard tote bag is typically about 16”W, 15-20”H, 5”D. This is
enough room to ensure the bag is versatile and useful to a customer.
You
can choose the option that is best for the goods you provide. It might also be
beneficial to consider where else a customer might use a tote
bag, the supermarket for example, and ensure they are suitable for carrying
other goods – whilst promoting your brand.
Are
They Customisable?
Yes.
As we already mentioned, canvas is prime for customisation. In fact, this kind
of fabric bag is one of the most customisable materials, because unlike
plastics and other alternatives, it can withstand much higher heats. Businesses
can benefit from premium customisation options such as hot foil printing, UV
spot printing as well as full colour designs. This means that your tote bag can
fit in – or carve out – an effective marketing strategy. You can make them as
basic or as standout as possible.
Are
Tote Bags Eco Friendly?
Tote
bags promote an eco-friendly image for businesses. When it comes to the energy
required to manufacture each bag, it will depend on where the material is
sourced from. When the raw goods come from sustainable farming, they are
conscious, eco-friendly bags, but their longevity and durability mean that the
potential re-use offsets the energy required to make the bags. In contrast,
plastic bags can take hundred or thousands of years to naturally decompose.
With tote bags, this time is dramatically reduced, too!
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