From the name itself, one can understand
that, PR stands for 'public relations'. The main purpose of a PR firm is to
look after the proper growth and development of a company by securing, enhancing
and creating a bond of reputation of the company using the power of media,
social media or communications from the sources created by their network. PR
can be also considered to be a type of Persuasion Business, where narratives
are formulated in order to fast forward the agenda of a company. The only
purpose of the Top PR agency in Mumbai
is to examine the organization methodically and hence build up good positive messages
in order to set up a proper reputation for the allotted company.
OBJECTIVES OF PR FIRMS
Some of the prime objectives of a PR firm are
like:
Writing Speeches: Convincing an individual
or a group requires a good speech. It can not only create a strong bond of
relationship between an organization and the public, but can also strengthen it
with time. Speeches helps in better understanding of the motto or aspirations
of a company and can also motivate several other people, who in future may
aspire to become a part of the company.
Press releases: Media is considered to be
the backbone of a nation. They are the one who connects the entire world in a
single frame and helps you to have a good knowledge aboutevery single incident
happening around you. A good PR uses media in order to promote and build a good
status of the company.
Social media: social media is considered to
be an important platform for promotion these days. The connectivity it shares
with people all over the world is unimaginable. Hence a good PR makes a proper
use of the Social media platform like, Facebook, Twitter, and so on in order to
enhance the esteem of a company.
A PR agency is different than that of
advertisement agency, as advertisementsare considered to be a media which uses
the method of paid promotions, which means that you need to convince the
writers or the reporters in order to publish some stories about your
organization. On the other hand, PR firms deals mainly with the publicity of
your company, helping your company to build a strong bond of relationship with
the masses in the least possible payment.
IMPORTANCE OF MOBILE PR AGENCIES
Mobile technology is gaining good
popularity nowadays due to which the mobile PR agencies turn out with all
exclusive solutions. Some the advantages of a mobile marketing are as follows:
Mobile phones or smart phones are portable
in nature and are lighter than that of laptops or tabs, hence they are in
higher demands in the market.
They are easily traceable and thus have
lower security issues.
Moreover, in a world where over 3.5 billion
individual mobile internet users live, and spend over 69% of their media time
over smart phone devices, it is extremely beneficial for Mobile PR agencies to
go for mobile marketing.
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