According to
Euro Monster International, China's total watch market sales reached 65.8
billion yuan (RMB) in 2016. The Chinese watch market is expected to reach 79.4
billion yuan by 2020. What is the news in the Chinese watch market, if you
consider only luxury brands, you are missing a large part of the market growth.
This article will provide you with information about some of the trends in
Chinese consumer taste and watch market.
According to a survey of middle-class consumers in the
mainland by HKTDC Research in 2016, the biggest reasons consumers wear watches
are: "Bring your own taste and image" (50%), "Watches Do
"(49%))," as a device "(48%) and" tell time "(40%). A
significant number of respondents agreed that "wearing a watch will lead
to maturity, stability and timeliness in others," or that "wearing a
watch could provide a better picture of business opportunities." The taste
is developed and the watches become more demanding in terms of design. For many
Chinese consumers, watches are something more than a device, a value that
expresses their uniqueness and status, which is in Chinese society, Chinese
luxury consumers have already All the famous high-end brands have come together
and as such, they are attracted to new brands with new fashion designs. Also,
Chinese fashionistas have a tendency to look for watches that will express
their uniqueness. High quality watches in China are considered by luxury
consumers as a "luxury product" and watches manufactured exclusively
in Switzerland are made of high quality products. Chinese consumers prefer to
spend on expensive but standard products rather than cheap and poor quality
products.
Different
expectations among consumers.
Among male consumers, business watches were the highest
(69%), followed by casual fashion watches (69%) and smart watches (55%). Female
consumers owned the most (83%) of casual, casual fashion watches, followed by
smart watches (55%) and business watches (51%). When buying watches, men
generally belong to brands, while women are more concerned with style and
design.
Smart Watches Market
Growth
In recent years, smart watches and smart bracelets have
stuck in development due to lack of innovation and uniformity. However, the
growth rate of smart watches in China is still rising and demand is strong.
With the awareness of sports and health care, Chinese people start spending
more on sports. Smart Watch is one of their favorite tools. By the way, many
manufacturers are currently looking to take advantage of health "Google
Health Guide", which helps consumers record fitness conditions and fitness
goals through Google Fit or other third-party applications. Can be determined.
In the future, they will also increase investment in this area. In addition,
users will pay more attention to tasks such as calls, mobile payments, and
music playback. According to Jingdong Big Data, users of smart wearable devices
are primarily white-collar workers and users of the campus, which white-collar
users will prefer for smart watch products. When smart watches are combined
with voice interactive features, it will release human vision and hands.
Want to market your
product in China?
Chinese consumers are suffering a lot because of advertising
offers and ads, so you need to think differently from your competitors. VChat
is not an easy social media platform where you can promote your brand. You can
count on WeChat to spread your content. WeChat is an application primarily used
for communication. Over the years, it has become a platform that has many
functions and services. Nowadays many brands and companies use it to promote
and keep in touch with their customers.
op Websites about
watch in China
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